W to the T to the F?

[trinityvixen]

Been a bit of a stir up over this ad campaign. Rightly so. Anything that actively advertises "loose weight, you fat ugly female sows but not for you or your health--do it for the man that you so desperately need in your pathetic, overweight excuse for a life" is disgusting.

It's also completely undermined as a message--men only dig bony chicks--when you
a) pick a famous image that was never sexy because the woman in it was so skinny you couldn't see her tits because her ribs were bigger
and
b) pick a healthy-sized larger woman who is by no means fat but is instead quite beautiful and curvy in very sexy ways

Seriously, this chick is buxom and smiling happily and beautiful. Mena Suvari looks like they put a pretty girl's head on the body of a concentration camp survivor. I mean, one rose petal covers Mena's naughty parts; one rose petal doesn't ever cover the nipple action of the model in the ad campaign. It's like Jill at feministe says, though: which is worse? Telling women they have to be skinny in order to get a man or telling them that this woman is to be considered a hideous blubber beast?

Fuck that, man.

Comments

[trinityvixen.livejournal.com]

I don't have a problem with the general idea that people will respond more to a weight loss ad targeted at attracting the opposite sex than to an ad targeted at health. It's a much stronger human motivator.

You don't have a problem with them actively supporting negative body images to sell their product? That's entirely the problem I have with this ad and advertising in general. They're telling you that in order to win sexual favors, you have to use their crap or else you're doomed to celibacy. Besides which it's been shown many, many times over that the people who most often succeed at losing weight and keeping it off are those who do it for themselves. So, not only is it basically a lie that losing weight for other people will make them like you better, it's morally repugnant to suggest that the only reason anyone needs to lose weight or live a healthier lifestyle is for the pleasure of a mate.

Note, this is SPECIFICALLY attacking women, too, and was approved because it's perfectly okay to assume that pleasuring a mate is all they're good for.