trinityvixen: (epic fail)
[personal profile] trinityvixen
There's still no confirmation that I've seen that this guy was actually fired, but chances are good he was. For reviewing the bootleg copy of X-Men Origins: Wolverine that circulated recently.

The reason for such a harsh reaction would be, presumably, that the Fox folk don't want to get sued for damaging the marketability of the movie. Previously, Ang Lee's Hulk, the last major studio film to be leaked before its opening weekend, went on to do horrible business. The poor advance word-of-mouth was blamed. I say: WORST COMIC BOOK MOVIE EVER. So there is a reasonable case to be made that someone's already illegal action--piracy--is worse because there is some nebulous effect it might have on people before the movie comes out. As in, the stuff that will happen anyway if it's a bad movie after a week or two of being in the theater, happening earlier will cost the studio some untold number of tickets that otherwise ignorant, credulous people would have paid, sight unseen, for a movie they only hoped was good.

(I discount the idea that the pirates themselves, no matter how many downloads this got, wouldn't all go to the movie. First off, many of them would likely never have paid to see the movie. I make this claim with some certainty because anyone who is happy with a low-quality, unfinished bootleg doesn't care enough to pay $12 for a ticket. Secondly, any who would pay, will probably still do so as the movie studio has confirmed that this was an un-edited, un-reshot version. Anyone interested in the Wolverine movie will have to pay for the theatrical version. Or they won't--see point #1.)

But is it really the journalist's fault that he tried to access this? Under our reactionary copyright, et al. laws, yes. He's a criminal, he's luck he's not in jail or fined within an inch of his life. As someone reporting on a story, however, I don't see that he couldn't have downloaded it (or found a pirate friend who had--it's like shooting fish in a barrel) just to see what the story was about. After all, he's doing research. It's not like Fox Studios was letting more copies go for news outlets to write about. (Certainly not after this.) I just don't think this is an appropriate response. It's a predictable one, but a ludicrous one. (Moreso because, what the shit, is Fox going to sue itself over this?)

Date: 2009-04-08 08:15 pm (UTC)
From: [identity profile] ecmyers.livejournal.com
I wonder if they would have been so upset if he had given the film an excellent review instead of panning it, but if he was really promoting illegal downloads, I can see them coming down on him. However, I think the site editor deserves as much blame, if not more, for approving the article in the first place.

Date: 2009-04-08 09:13 pm (UTC)
From: [identity profile] trinityvixen.livejournal.com
Yeah, I think there was a lapse in leading here. It doesn't seem like anyone stopped and thought twice about this...

As to whether or not the pan drew the ire, maybe? I mean, it wouldn't have hurt the Wolverine box office if the reviews had been good. (If you follow my logic about pirates never paying.) There just aren't enough test cases of leaks where people were happy with it. Although some test audiences have mentioned mildly favorable reviews of Star Trek. Does that count?

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