(no subject)

[trinityvixen]

I apologize for the posting of incredible seriousness just now. I make it up to you all, okay? Have a new Iron Man trailer!

In the words of a certain Flash animation, "I DECLARE IRON MAN TO BE THE NEW COMMISSIONER OF MAJOR LEAGUE BASEBALL."

Seriously, great trailer, with even new stuff from the last one! Only concerned that they're giving too much away at this point, but a lot of Robert Downey Jr.'s lines still crack me up and I've watched the trailer a hundred times. I can only imagine the things I'm not seeing will also be awesome. Jon Favreau has proved to be nearly bulletproof with his marketing technique for this. He gives the right amount of suggestion, promise, and awesome in everything he's put out for this so far. His marketing guys better be really, really well paid, too, because their work has been stellar.

Also, how cool is it that on the homepage, they have a section devoted to fan art? That's love, baby. Fan-love. It's an example of what I would call the Rowling Principle--show your fans respect, and they will love you. Mega-love you. I already do. At this point, I'm pretty sure the film could be at least as bad as Spider-Man 3 and I'd still like it.

Comments

[avram]

Wow. This is one of those cases where you can really tell that the people who made this movie were excited about it. Favreau was clearly the perfect choice for it.

[kent-allard-jr.livejournal.com]

I agree. One problem with so many genre movies: Their creators treated the property as a joke, with thinly-veiled contempt. This doesn't seem to be the case here.

[trinityvixen.livejournal.com]

It's especially easy with how not-unique Iron Man is to be blase about it. I don't mean that he's bad (I find Tony Stark to be a pretty fascinating guy) or boring, just that it has been done before (one-man wrecking crew in piece of new tech no one else has, etc.). But there is such delight in all the trailers for this that it makes it seem new. Even Tony Stark's less heroic attributes seem fantastic (his alcholism, his assholism). Perhaps that's why it titillates so? Because we're being promised not some Superman golden-boy, but a regular guy? (Albeit a rich, incredibly smart regular guy?)

[trinityvixen.livejournal.com]

This is one of those cases where you can really tell that the people who made this movie were excited about it.

This is absolutely what makes this so exciting. This is a fan who has respect for fans who is also at the same time a savvy interpreter for fans to the mainstream. Favreau is able to understand to his core why people have always loved comic book characters because he loves them. But he can also tone down that feverish devotion that comic characters inspire and translate to the screen such that everyone can love them. This is like Sam Raimi and Michael Chambon and Spider-Man 2: "We know you're here for the superhero, so you'll get it, but we're not going to insult your intelligence and pretend reality has no place here."

Our heroes are only as interesting as they are different from reality. The fact that Iron Man seems to focus on a weapons manufacturer repenting when our nation is currently in a war that many perceive was started for profit can't hurt the film's appeal either.