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[trinityvixen]

I apologize for the posting of incredible seriousness just now. I make it up to you all, okay? Have a new Iron Man trailer!

In the words of a certain Flash animation, "I DECLARE IRON MAN TO BE THE NEW COMMISSIONER OF MAJOR LEAGUE BASEBALL."

Seriously, great trailer, with even new stuff from the last one! Only concerned that they're giving too much away at this point, but a lot of Robert Downey Jr.'s lines still crack me up and I've watched the trailer a hundred times. I can only imagine the things I'm not seeing will also be awesome. Jon Favreau has proved to be nearly bulletproof with his marketing technique for this. He gives the right amount of suggestion, promise, and awesome in everything he's put out for this so far. His marketing guys better be really, really well paid, too, because their work has been stellar.

Also, how cool is it that on the homepage, they have a section devoted to fan art? That's love, baby. Fan-love. It's an example of what I would call the Rowling Principle--show your fans respect, and they will love you. Mega-love you. I already do. At this point, I'm pretty sure the film could be at least as bad as Spider-Man 3 and I'd still like it.

Comments

[kent-allard-jr.livejournal.com]

I agree. One problem with so many genre movies: Their creators treated the property as a joke, with thinly-veiled contempt. This doesn't seem to be the case here.

[trinityvixen.livejournal.com]

It's especially easy with how not-unique Iron Man is to be blase about it. I don't mean that he's bad (I find Tony Stark to be a pretty fascinating guy) or boring, just that it has been done before (one-man wrecking crew in piece of new tech no one else has, etc.). But there is such delight in all the trailers for this that it makes it seem new. Even Tony Stark's less heroic attributes seem fantastic (his alcholism, his assholism). Perhaps that's why it titillates so? Because we're being promised not some Superman golden-boy, but a regular guy? (Albeit a rich, incredibly smart regular guy?)